The 2026 Local SEO Checklist for Small Businesses

A practical list of 25 things every local business should check on its website and listings. Below are the steps we use with our own clients.

1. Claim and verify your business profiles on Google and Bing Places.
2. Make sure your name, address and phone number are identical everywhere online.
3. Create a dedicated page for each core service you offer.
4. Add LocalBusiness schema markup to your homepage.
5. Ask every happy customer for a review — and reply to every review.
6. Check your site speed on mobile and compress large images.
7. Submit your sitemap in Bing Webmaster Tools and Google Search Console.

Need help putting this into practice? Request a free audit and we will review your situation personally.

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